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This web site tpsf.org had the following in the web page, "Skiing and the Art of Carving, the Film." Our analyzers saw that the webpage stated " The video companion for our award-winning, best-selling book." The Website also said " This 60-minute video is the definitive power tool for learning to unlock the muscle of todays shaped skis. It is an extraordinary visual study of the consummate skiers on the subject featuring exclusive footage of Olympic gold medallist, Tommy Moe, extreme skier Jeremy Nobis, and PSIA National Demonstration Team members Jay Evans, and Ellen Post Foster. Have been presented to Interski by PSIA." The website's header had ski as the most important optimized keyword. It is followed by technique, book, and video which isn't as highly ranked as ski. The next words tpsf.org used was ski instruction.